Selasa, 22 Oktober 2013

ASSIGNMENT: ADVERTISEMENT TECHNIQUE.

  • FACTS AND FIGURES
    http://www.youtube.com/watch?v=U3VPBQhPmLo
    This advertisement including a facts and figures technique, because there is a sentence "100% merica murni". Terms containing the advertisement including this technique is statistics and objective factual informationis used to prove the superiority of the product.
  • WEASEL WORDS
    http://www.youtube.com/watch?v=ZdJY_dou-d8
    Weasel words are used to suggest positive meaning without actually really making any guarante. So, this advertisement including this technique.
  • TRANSFER
    http://www.youtube.com/watch?v=mmmIEsjaVUE
    This technique have a words an idea with positive conotation are used to suggest that the positive qualities should be associated with the product an the user. This advertisement have this technique because at first this advertisement tell about nature, but in the end continue to promote this product.
  • PLAYING FOLKS
    http://www.youtube.com/watch?v=P4i9ow9jSJs
    This advertisement have a practical good value for ordinary people.
  • SWAGGER (MENYOMBONGKAN)
    http://www.youtube.com/watch?v=ZyH41szxu_Q
    This advertisement have a suggestion that the used of the product make a costumer part an ellite group. In this advertisement there is a sentence that this product just used by smart people.
  • BRIBERY
    http://www.youtube.com/watch?v=CR964sBY9Tk
    Bribery seems to give a desirable extra something. From this advertisement, we can see that the product give a buyer extra one if buy two product.
  • TESTIMONIAL
    http://www.youtube.com/watch?v=ZyH41szxu_Q
    This advertisement including this technique, because we can see that this product used in many country and there is a people from other country that promote this product too.

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